Senior product designer with over six years of experience in leading 0->1 products. Also a maker, coder, photographer, and more.
I led the project in partnership with a digital agency and a cross-functional team, delivering a scalable, multi-page experience that celebrated the full spectrum of our pant lineup.
Made in: 2024
Made of: Lead design, Visual Design
Made with: Basic Dept (Proof of concept & motion design), Rob Dowling (UX Designer)
With over 300 women’s and 200 men’s pant styles on our website, shopping for pants had become an overwhelming experience. Faced with so many options and little clarity on what set them apart, guests often defaulted to buying what they already knew.
As pants are core to our brand, we saw an opportunity to reimagine the experience to both inspire and educate: to spark curiosity through our breadth of offerings, and to help guests understand the innovation, versatility, and details that make each style unique.
The final experience was the result of close collaboration across a large team. As the lead designer, I worked alongside our agency partners who kicked off the initial strategy and proof of concept, then guided cross-functional teams—Merchandising, Brand Creative, Engineering, and Research—to bring the vision to life.
The final experience included three layers:
- Intro page: Welcomes guests into the experience and allows them to select their gender
- Overview pages: Dedicated pages for women’s and men’s collections, designed for exploring the full range of pant styles
- Franchise detail pages: Around 30 pages that educate about the superiority and versatility of each pants franchise
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Intro page
02
Overview pages
03
Franchise detail pages
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